Crafty Chat

Diarmuid Crowley
Healthy Eating and what that means.

Healthy Eating and what that means.

Healthy Eating. What exactly does it mean? Not a doctor. Cards on the table here straight away. Here in Craft Food Traders we are not doctors, dietitians, nutritionists or nutritional therapists. We do, however, have the experience of over 20 years in the food industry; observing trends, nutritionally analysing food and talking to proper experts. This is a massive area with any amount of published material out there so we are going to narrow this piece down under 3 main headings; Basic Nutrition, Weight Loss, Performance. Basic Nutrition. We eat to survive. Our bodies use food and drink as fuel. This...

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Diarmuid Crowley

Impact of the Pandemic, food & immunity.

How is the Pandemic affecting Food Businesses? Food as Comfort & Immune System Booster Effects on the Food Industry A lot of the discussion on the effect of the pandemic on the overall economy has highlighted the existence of two economies. OK, everybody is affected equally by the restrictions but in economic terms there are essentially 2 different situations. Those whose incomes are maintaining and are stable. This will include most of those in the employment of multinationals and the public service and within the Food Industry it's those in retail (excluding convenience). Then there are those who are "parked up"....

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Diarmuid Crowley
Food Entrepreneurship: Is it any Craic?

Food Entrepreneurship: Is it any Craic?

Even now when I hear the term "entrepreneur" I think of people like these guys; Sharp suits, skinny laptops, shaking hands, doing deals, onwards and upwards. We have now founded 2 Irish Food Companies; Wild Orchard Natural Beverages and Craft Food Traders so I suppose that technically makes me an entrepreneur. Just one who is minus the suits, etc. If I am to look at the reality versus my expectations (which is what I am tasked to do here) I would have to say that it's a bit further from my expectations than I would have expected, if you are still following....

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Diarmuid Crowley
We get by with a little help from our friends.

We get by with a little help from our friends.

Who remembers the Great Recession of 2008? We certainly do as this was what gave us the impetus to ramp up our efforts to work with fellow Artisan Irish Food producers and start to look at how we can better work together to increase our distribution networks, work together on sales and help reduce our carbon footprints (feetprint??) by not all sending vans to the same customers every week. At this point it was all wholesale deliveries. At the time we were very much trading as Wild Orchard. (We established Craft Food Traders as a separate sales & distribution business...

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